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    <description>Notes from the LUNOVA studio: brand strategy, bilingual marketing, SEO &amp; GEO, video, and what it takes for a company to go global.</description>
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      <title>One marketing partner, or five vendors who’ve never met?</title>
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      <pubDate>Sun, 12 Jul 2026 00:00:00 GMT</pubDate>
      <description>Why splitting brand, web, content, and ads across separate vendors costs more than it saves — and what a full-stack partner actually changes.</description>
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      <title>Why great products stay invisible online</title>
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      <pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate>
      <description>Twenty years of engineering excellence, and Western buyers still can’t find you. Here’s why — and what actually fixes it.</description>
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      <title>GEO vs SEO: what changes when buyers ask AI first</title>
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      <pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate>
      <description>How generative engine optimization differs from SEO, why you need both, and where to start.</description>
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      <title>Bilingual content that doesn’t read like a translation</title>
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      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <description>Why native bilingual content outperforms translated copy, and how to actually write it — a practical guide for cross-border brands.</description>
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      <title>The Canton Fair digital checklist: what to fix before you fly</title>
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      <pubDate>Mon, 06 Jul 2026 00:00:00 GMT</pubDate>
      <description>A practical pre-trade-show checklist — website, search visibility, and materials — for exhibitors heading to Canton Fair.</description>
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      <title>What Western buyers actually look for on a manufacturer’s website</title>
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      <pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate>
      <description>The specific things B2B buyers check for — and abandon a site over — before they’ll trust a Chinese manufacturer enough to reach out.</description>
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