A
IdentityFilmSocial
Consumer · D2C
Aetherline — a quiet brand made unmistakable
4.6×Lift in branded search
Let the world find you.
LUNOVA (路·诺·华) is the full-stack marketing studio behind companies crossing the China–global divide — brand, website, content, video, search, and media, built by one accountable team instead of five disconnected vendors. Every discipline ships bilingual, in English and 中文, from the same desk.
Brand
Web
Content
Video
SEO & GEO
Performance media
Social
AI creative
Analytics
Client work delivered by our founding team via Hansi Trans+, the 15-year localization company LUNOVA is incubated by.
The gap we close
Great companies. A marketing relay race.
Most companies crossing the China–global divide — Chinese manufacturers going international, international brands entering China — end up managing marketing as a relay race: a branding studio here, a translation vendor there, a web developer somewhere else, an ads freelancer at the end. Each handoff loses a little of the story, and no single vendor owns the outcome.
The result looks the same on both sides of the border: a website that reads like a translation, a brand voice that changes depending on who last touched it, and a marketing budget split across vendors who've never spoken to each other. The product is rarely the problem. The fragmented delivery is.
Whether you're a Chinese manufacturer whose English presence hasn't kept up with your engineering, or an international brand that needs a genuinely bilingual foothold in China, the fix is the same: one team, both languages, every discipline connected.
Why LUNOVA
One studio does what usually takes five vendors.
01
Full-stack, under one roof
Brand, website, content, video, search, and media — built by the same team, on the same timeline, reporting into the same dashboard. Nothing gets lost in a handoff, because there isn’t one. This is the difference between hiring LUNOVA and hiring five separate specialists who’ve never met.
02
True bilingual execution
English and 中文 are written in parallel, by people who think natively in both — not translated after the fact. If a line reads like a translation, it doesn’t ship. The same discipline extends to how we manage vendors and partners across languages, with zero handoff loss.
03
Modern search, covered end to end
Buyers still Google and Baidu their way to suppliers — and increasingly ask ChatGPT or Perplexity the same question first. LUNOVA treats both as one connected discipline: technical SEO and site structure alongside the entity clarity and structured data that earn AI citation. Neither is treated as an afterthought.
04
Performance accountability
Every engagement carries specific, measurable KPIs, documented at signing and tracked in a monthly scorecard comparing actuals to targets. Ad spend, performance data, and progress are visible — nothing hidden, nothing vague.
One team, nine disciplines
Hire one service. Or hand us the whole stack.
Every discipline is staffed in-house, bilingual, and accountable to the same monthly report. No agency relay race — no lost-in-translation handoffs.
Brand & Identity
Strategy, naming, and identity systems built bilingual from the first sketch.
Brand systems · Logos · GuidelinesWebsites & Product UI
Fast, conversion-engineered sites structured for search and AI citation.
Marketing · Commerce · AppsContent & Editorial
Messaging written natively in English and 中文 — never translated after the fact.
Copywriting · Strategy · LocalizationVideo & Photography
Brand films, factory tours, and product launches, shot for every platform.
Direction · Production · PostSEO & GEO
Search visibility that covers both sides of modern discovery: ranked results on Google and Baidu, and citations inside AI-generated answers.
Search · AI search · SchemaPerformance Media
Paid media on LinkedIn, Meta, Google, TikTok, WeChat, and Xiaohongshu, with revenue attribution.
Paid social · Search · ProgrammaticSocial Media Management
Bilingual content calendars run for inbound leads, not vanity metrics.
Calendars · Community · InboundAI Creative Studio
Generative product photography and ad creative, produced at volume, human-checked.
Imagery · Variants · QCAnalytics & Growth
The measurement layer that makes the marketing report and the finance report agree.
Tracking · Dashboards · CRO
Selected work
View the full portfolio
A few of the brands we've helped build.
N
WebSEOAds
SaaS · Cross-border
Nordix — a marketing engine that scales itself
62%Lower CAC vs. prior agency
Showcase
Work in the wild.
Client voices
What partners say.
Representative quotes pending client publication approval — real attributions go live with the client portal.
Process
From first call to first result.
01
Audit
We look at your current presence — website, brand, search rankings, AI-answer visibility — and tell you honestly where you stand.
02
Strategy
A plan scoped to your goals and budget: which of the nine disciplines you actually need, and in what order.
03
Build
Brand, site, content, and creative come together under one roof, in both languages, on one timeline.
04
Launch & Optimize
We publish, promote, and monitor — SEO, GEO, and paid media tuned against real KPIs.
05
Report
A monthly scorecard, in plain English and 中文, comparing actuals to targets. No vibes, no vanity metrics.
Numbers that show up in your dashboard
Reporting clients open, not skim.
0%
Avg lift in AI-answer mentions
90 days into the engagement
0d
Median time-to-live website
Bilingual, GEO-ready
0×
Inbound RFQ rate vs. baseline
Per quarter, average
0teams
EN & CN native writers, in parallel
Per client account
One brand · 两种语言
Bilingual is the work — not an afterthought.
EN · Your buyer
Be the supplier overseas buyers actually find.
We write for B2B procurement managers in plain, evidence-led English — the kind that survives the buyer's research and ranks in the answers their AI assistant gives them.
中文 · 你的运营
让全球客户主动找到你的工厂。
我们用地道中文同步策划与运营，让你的市场内容在国内外渠道、AI搜索与社交平台同时生效——同一个品牌，两种母语级表达。
The studio
Bilingual founders. Built in Chengdu.
LUNOVA (路·诺·华) is the studio Chinese mid-market companies couldn't hire — small, senior, and ready to go.
Ella Lee
CEO & Co-Founder
Fifteen years building Hansi Trans+ into the localization partner behind 1,000+ global clients — Tencent, Ubisoft, Nintendo and Xiaomi among them. Leads strategy, brand voice, and every client relationship. Fluent in English and Mandarin.
Rahat
COO & Co-Founder
Software engineer turned operator. Builds the AI workflows, dashboards and delivery systems behind every engagement — and runs them across English, 中文, हिन्दी and বাংলা. Owns operations, QA, and the reporting cadence clients plan their quarters around.
Common questions
Questions we hear before the first call.
What does LUNOVA do?+
LUNOVA is a bilingual, full-stack marketing studio based in Chengdu, China. We provide brand identity, websites, content, video production, SEO and GEO (AI-search optimization), performance advertising, social media management, AI creative, and analytics — as one connected team, not separate vendors.
Is LUNOVA a GEO agency, or something broader?+
Broader. GEO (AI-search optimization) is one of nine disciplines LUNOVA offers, alongside brand, web, content, video, traditional SEO, paid media, social, and analytics. Most clients engage LUNOVA as a full-stack partner; GEO is a strength within that, not the whole business.
Do I need to hire every service, or can I start with one?+
Start with one. Most clients begin with a single discipline — often a website rebuild or a brand refresh — and expand once they see results. Every service is staffed and priced independently; the full stack is an option, not a requirement.
Is your content really bilingual, or is it translated?+
Native bilingual. English and 中文 copy are written in parallel by people who think in each language, not translated from one master version. This is a core operating principle at LUNOVA, not a marketing claim — if a line reads like a translation, it doesn’t ship.
How do you measure success?+
Every engagement starts with specific, measurable KPIs — rankings, AI-citation rate, cost-per-lead, timelines — documented at signing. Clients receive a monthly scorecard comparing actual results to those targets, in both English and 中文.
Who does LUNOVA work with?+
Companies crossing the China–global divide in either direction: Chinese mid-market manufacturers and brands expanding internationally, and international brands that need genuinely bilingual execution to enter or grow in the Chinese market. Based in Chengdu, Sichuan, serving clients worldwide.
Work with us
Let's build something the world can't ignore.
Tell us what you're building — we'll tell you honestly whether we're the right partner.