What's included
Scope that ships.
策略、命名、字标、识别系统、规范与应用。从第一稿就双语构建。
- ✦Brand strategy & positioning
- ✦Naming (EN + 中文) & verbal identity
- ✦Logo & visual identity systems
- ✦Brand guidelines & asset kits
- ✦Rebrand & brand refresh programs
LUNOVA’s Brand & Identity service builds the strategy, name, and visual system a company uses to introduce itself to the world — designed bilingually from the first sketch, so the brand never reads like an English translation bolted onto a Chinese original, or vice versa.
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Who it's for
Manufacturers with a domestic brand but no real identity for international buyers; companies rebranding ahead of a trade show, funding round, or export push; and international brands that need a genuine Chinese identity, not a transliterated logo.
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How we work
Strategy first — positioning and messaging architecture — then naming and visual identity in parallel across both languages, tested against real buyer personas before anything ships.
How we work
KPIs in the contract. Scorecards monthly.
Like every LUNOVA engagement, brand & identity ships with written performance commitments — targets agreed at signing, reported against every month.
Common questions
Asked before every engagement.
Can you build a Chinese and English identity that don’t feel like translations of each other?+
Yes — that’s the default, not an upsell. Naming and messaging are developed in both languages simultaneously by native speakers, so each version stands on its own while staying strategically aligned.
We already have a logo. Can you just do positioning and messaging?+
Yes. Brand & Identity is modular — strategy, naming, visual identity, and guidelines can be engaged separately or together depending on what you already have.
Start here
Let’s build something the world can’t ignore
Tell us what you’re building — we’ll tell you honestly whether we’re the right partner.
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